Salesforce Introduces Automotive Cloud
Oct 15, 2022
New Salesforce Automotive Cloud Helps the Industry Deliver on the Promise of Connected Vehicles and Next-Gen Customer Experiences.
93% of auto industry leaders agree first-party data will help substantially improve the customer experience overall – whether during the vehicle browsing, purchasing, financing, or post-purchase phase.
Today, Salesforce announced Automotive Cloud, a new product built specifically for automakers, dealers, automotive finance groups, and their customers. Automotive Cloud helps deliver exceptional service and experiences with Driver 360 across every customer interaction, drives revenue through better lead conversion and collaboration, and leverages industry-specific automation, intelligence, and real-time analytics for increased productivity and cost savings.
The automotive industry is in the midst of a massive transformation as it rises to meet the demands of the digital age. Only 1% of automotive customers are fully satisfied with their car buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online. To build new revenue streams and fix the broken customer experience, the industry must tap into new opportunities created by new selling and servicing models, connected vehicles, subscriptions and partnerships, and the wealth of data these new offerings create.